Welcome to Fujifund. Changing lives one photo at a time.

Before having the idea for Fujifund, I had been wrestling with the idea of how photography might have a deeper sense of service? How it might act as an outreach to others, in particular those in need? How might this challenge to use photography, primarily for their benefit, come about?

Its origin stems from having my application of photography tested so much that I felt compelled to view photography through new eyes.

I was moved to ask the question: how could photography change the lives of others and reflect love, goodness, kindness, generosity and compassion?

Fujifund exists to accomplish every facet this question explores. It comes from a place of believing that photography can make a difference, focusing entirely on the poorest and most marginalised people in the world. Fujifund exists to tap into the passion that photography generates for so many of us, to then redirect this passion to fund the freedom of the lives of so many through championing the charitable work of heroic people dedicated to the areas where suffering is most felt.

I am excited by the prospect of Fujifund and all that it could achieve. I am excited by the support received from so many people within the Fujifilm industry as well as many more within the wider Fujifilm community. And I am so very excited that success feels inevitable. But I am most excited about the difference that photography will make, because photography can and, I believe, will make a difference through Fujifund.

I honestly don’t know how much this project will raise. I hope it is fruitful and that the charitable heart that beats inside Fujifund’s values affects many to give much, which will then do more for all those Fujifund will support at Love The One in India.

Photographs will be taken. But the impassioned truth is that with each one, lives will be changed. Isn’t that certainty enough to stir you, and as Fujifund does, use your fervour for photography in a new, encouraging and life giving way?

I earnestly hope so.

Let’s change lives together, one photo at a time.

Iain Palmer, Founder

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